Co-authors Analyze China's Super Consumers and their Global Footprint
HOUSTON, February 18, 2015— Co-authors Savio Chan and Michael Zakkour joined Asia Society to discuss their new book, China’s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. They shared details on how these big spenders are leaving their footprint, not just in China, but throughout the world. The presentation also explored just how big an impact Chinese consumers are having internationally and what foreign brands should know when trying to sell to them.
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