Perhaps the top challenge U.S. businesses face is the challenge of globalization — how to enter new markets and export successfully. Please join us for a discussion with Asia hand Frank Lavin on "Five Keys to Entering New Markets." Offering a real-world strategy that any sized business can use to go global, Lavin's presentation is drawn on his recently published Export Now book, serving as a trustworthy guide for identifying, evaluating, and profiting from global business opportunities.

Frank Lavin was known as America's "Salesman-in-Chief" when he served as Under Secretary for International Trade at the U.S. Department of Commerce. In that capacity, he supervised U.S. export promotion activity and worked with over two thousand small and medium-sized enterprises (SMEs) to develop their export strategies. He continues to work with companies on market entrance and international challenges as chairman of Edelman's Public Affairs Practice in the Asia Pacific Region. Recently he established Export Now (www.ExportNow.com) to help companies use the Internet to export to China. He previously served as the U.S. ambassador to Singapore and worked in banking and management positions in Asia after having served in the Reagan White House and NSC as well as the Commerce Department in both Bush administrations. Lavin has written articles for the New York Times, the Washington Post, and the Wall Street Journal.

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Asia Blog interview with Frank Lavin

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