Executive Roundtable: What Swiss businesses can learn from Asia

Asia is the world’s most dynamic region – and home to some of the world’s most innovative companies, who have not just been successful in their home markets, but around the globe. But is there such a thing as “Asian Innovation”? What can Swiss and European companies learn from how Asia innovates? In this Executive Roundtable, IMD professors Mark Greeven and Patrick Reinmoeller discuss how Asian companies innovate on culture, organization and ecosystems based on series of case studies.

This event is for Passport Members of Asia Society only. How to become a Passport member?

Mark Greeven is Professor of Innovation and Strategy at IMD. Drawing on a decade of experience in research, teaching, and consulting in China, Mark explores how to organize innovation in a turbulent world. He has been collaborating with innovative Chinese companies and entrepreneurial multinationals to explore novel ways of organizing, accelerating corporate innovation, designing business ecosystems to thrive on uncertainty. He is a fluent Chinese speaker. Mark has written business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEcoandPioneers, Hidden Champions, Change Makers and Underdogs: Lessons from China's Innovators. Mark is a research associate at China's National Institute for Innovation Management, Center for China and Globalization, Center for Global R&D and Innovation, and the US-China Innovation Research Center at Duke Kunshan University. Mark Greeven received a Ph.D. degree from the Rotterdam School of Management at Erasmus University Rotterdam. Before joining IMD he held faculty positions at Zhejiang University in China and the Rotterdam School of Management in The Netherlands.

Patrick Reinmoeller is Professor of Strategy and Innovation at IMD. His teaching, research, and consulting focus on strategic leadership and innovation. Patrick studied in Germany, Italy and Japan. After the Ph.D. at the University of Cologne and a postdoc period at Hitotsubashi University, Tokyo, he worked as an Assistant Professor at the Japan Advanced Institute of Technology. As Associate Professor at Rotterdam School of Management, Erasmus University and Professor at Cranfield School of Management, Patrick taught executives around the world. He served as visiting professor and guest lecturer at Cranfield University (UK), Erasmus University (NL), EMLyon (France), University of Pretoria (South Africa), Hitotsubashi University (Japan), and LIUC (Italy). Patrick is a member of the editorial board of the Academy of Management Discoveries, European Management Journal and Strategic Organization.