Luncheon Presentation by ERWAN RAMBOURG, Author & Co-Head, Global Consumer and Retail Equity Research, HSBC
Registration at 12.15pm
Luncheon at 12.30pm
Close at 2pm

As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers account for more than a third of the global luxury market today, and half, if not more, in a decade’s time. As China’s big spenders become increasingly mobile, this is impacting key retail markets. “The Bling Dynasty” provides insights into how doubts about Chinese luxury consumption are ill-founded and Chinese demand is on the cusp of becoming dominant. Through interviews with brand executives, retailers, experts and consumers, each chapter brings a different perspective covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. How have Western brands developed in Asia and what are the challenges they face? Why are Chinese purchasing luxury abroad and what implications are for the industry’s future? Why are there are no Chinese luxury brands challenging Western models? Why are Chinese consumers becoming similar to their American peers?

Erwan Rambourg is a Managing Director at HSBC in Hong Kong and the Co-Head of Global Consumer and Retail Equity Research. He has been a top-ranked analyst covering the luxury and sporting goods sectors for the bank for the past 10 years. Mr Rambourg joined HSBC in 2005 after working for eight years as a marketing manager in the luxury industry, notably for Richemont and LVMH. He is regularly featured in the Wall Street Journal and the Financial Times and appears on CNBC and Bloomberg. Mr Rambourg graduated from the EDHEC Business School (France) and holds a Masters in Business Administration and Personnel Management from Aston University (UK).

Author will be available to sign copies of the book after the program.