Video: Thinking by Design: Innovation is Everyone’s Job

Business of Asia

Text: Alan Wong

HONG KONG, June 6, 2017 — Prof. Jeanne Liedtka discussed the pivotal function of innovation in today’s world of accelerating uncertainty and increasing complexity. She laid out a four-step model for design thinking that emphasizes the core values of empathy, invention, and iteration, guiding entrepreneurs to see the true challenges of the world and tackle them creatively while minimizing risk. (1 hr., 9 min.)


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