Video: Old World, New Minds: China’s Post-90s Generation
HONG KONG, September 7, 2016 — Business leaders around the world have long recognized the potential of China's consumer market. In this lively presentation, Chinese consumer expert Tom Doctoroff said that marketers and business leaders needed to understand the "tension in the heart of the post-90s generation" in order to make their products more relevant in the consumers' lives. (59 min., 20 sec.)