Hallyu: Riding the Korean Culture Wave for a Globalized World

As a leading organization seeking to generate new ideas across a variety of fields, Asia Society Korea Center has launched the Korean Wave Initiative in Asia and the United States to build upon Korea's numerous cultural assets. Once known as the "Hermit Kingdom," South Korea has spread its contemporary culture across a wide and diverse geography and demographic of enthusiasts.

Hallyu, or the Korean Wave, has swept Korean popular music, comic books, films, and television drama serials into diverse societies around the world. Hallyu is now Korea's global brand, and the cultural boom emanating from the Korean peninsula is rich, diverse, and complex. The purpose of our events is to convene both academics and practitioners in the pop culture and entertainment industries to explore the impact of this global trend, as well as how Korea should plan ahead in creating and promoting its next global brand.

SESSION I
Conversation with Im Kwon-taek
History of Korean Cinema
Wednesday, November 16, 10:00 am-12:00 pm
USC, Town and Gown

Moderated by Dr. David Kang
Professor, International Relations and Business, USC
Director, Korean Studies Institute

Interviewer
Dr. Youngmin Choe, Assistant Professor, Korean Film & Visual Culture, USC

SESSION II
The Evolving Image of Korean-Americans in the U.S. Entertainment Market
Thursday, November 17, 1:00-3:00 pm
USC, Davidson Conference Center, Club Room

Moderated by Dr. David Kang
Professor, International Relations and Business, USC
Director, Korean Studies Institute

Participants
Albert Kim, writer and producer, Nikita
C.S. Lee, actor, Dexter
James Kyson Lee, actor, Heroes
Christine Yoo, filmmaker

RELATED EVENT
Hansik Dinner
Thursday, November 17, 6:30 pm
Korean Consul General's Residence
627 S. Rossmore Avenue
Los Angeles, CA

SPONSORS
LOTTE Hotels & Resorts, MOFAT, USC Korean Studies Institute, Kumho Asiana, Korean Food Foundation, Korean Film Council, AAJA, CGV, Lotte Entertainment, Lotte Cinema, Visit Korea Committee, Ministry of Culture, Sports and Tourism

More about the Korean Wave Initiative:
http://asiasociety.org/korea/korean-wave-brings-hansik-dinner-consul-ge…
http://asiasociety.org/korea/asia-society-korea-centers-hansik-dinner
http://asiasociety.org/korea/korean-wave-initiative