Toni Ko

Toni Ko is a serial entrepreneur with a proven track record in developing and building highly successful brands. Toni’s unwavering entrepreneurial spirit has armed her with over 20 years of experience in omni-channel strategies and global brand expansion, generating over one billion dollars in retail revenue in her career.

Toni first disrupted the beauty industry in 1999 with the introduction of her first company, NYX Cosmetics. She was the first to deliver professional, richly pigmented products at affordable prices and recognized the power of influencers long before collaborating with them became the norm. L’Oréal acquired Toni’s multi-million-dollar operation in 2014, and at the time, it was one of the largest beauty acquisitions in history.

In 2019, she made waves in the cosmetics industry again with the launch of her newest company, Bespoke Beauty Brands. Under this umbrella, Toni has launched KimChi Chic Beauty, in collaboration with KimChi Chic, the larger than life drag-queen from RuPaul’s Drag Race, and Jason Wu Beauty, the namesake brand of clean, everyday makeup essentials that is available in 400 Target stores across the country.

In 2016, Toni fulfilled a lifelong dream when she graced the cover of Forbes annual “America’s Richest Self-Made Women” issue and earned a spot on that list for the sixth time this year. Toni is a member of YPO Beverly Hills and the 2019 Class of Henry Crown Fellowship within the Aspen Global Leadership Network at the Aspen Institute. She is also a board member of the UNICEF Southern California chapter.