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Marketing to the Asian Consumer: Turning a Soft Skill Into Hard Cash

NEW YORK, June 10, 2016 — Roy Kuga, vice president of Energy Supply at PG&E and Betty Lo, vice president of Community Alliances & Consumer Engagement at Nielsen examine proven initiatives for building a thriving business by becoming both nimble and relevant to evolving consumer needs. The discussion is moderated by Philip Berry, chief human resources officer at the Clinton Foundation. (27 min., 23 sec.)

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