Worldwide Locations

Worldwide Locations

Topics

Video Gallery

Business

The $10 Trillion Prize (Complete)

NEW YORK, October 2, 2012 — Michael J. Silverstein of The Boston Consulting Group talks to Time magazine Editor-at-Large Bobby Ghosh about the new book The $10 Trillion Prize: Captivating the Newly Affluent in China and India, which Silverstein co-authored. (69 min., 50 sec.)

Read the program summary
Read an excerpt from the book