September 16, 2020 – Asia Society Switzerland and the Korea Foundation (KF), in collaboration with the Korea Cultural Industry Forum (KCIF), bring together leading Korean experts and practitioners — Young Min Kim, group CEO, SM Entertainment Group; Prof. Jang Woo Lee, co-chair, Korea Culture Industry Forum; and Jeong Min Ko, president, Future Industry Strategy Institute (FISI); to talk about how the coronavirus pandemic has permanently changed Korean pop music. (1 hr.)