HOUSTON, February 18, 2015— Co-authors Savio Chan and Michael Zakkour discuss their new book, China’s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them., focusing on how China's big spenders are leaving their footprint, not just in China, but throughout the world. The presentation also explores just how big an impact Chinese consumers are having internationally and what foreign brands should know when trying to sell to them. (1 hr., 3 min.)