In 1974, 7-Eleven marked its entry into the Japanese market by opening its inaugural store. Presently, Japan boasts an extensive network of over 57,000 convenience stores, with 7-Eleven leading the market with a staggering 21,000 stores. In contrast to the original U.S. model, which focused on iconic items like Slurpees and burritos, Japan's "conbini" (convenience stores) have evolved into comprehensive service centers. These establishments cater to various daily needs, ranging from bill payments and taxes, grocery purchases to snack indulgences, sending packages, and even concert ticket purchases—positioning them as indispensable one-stop shops for the daily necessities of the Japanese populace. The 24/7 accessibility of conbini stores, including 7-Eleven and its competitors, has been pivotal in providing timely solutions for consumers.

However, Japan faces a pressing challenge—declining birth rates and an aging population leading to a significant labor shortage. According to the Cabinet Office, Japan's working-age population peaked at 87.16 million in 1995 and is projected to decline to 52.75 million by 2050, a 30% reduction from current levels.

In response, 7-Eleven has strategically tackled this demographic shift by implementing innovative programs that embrace multicultural coexistence. The company has successfully integrated non-local talent into its workforce, offering growth opportunities within the organization. Today, non-Japanese franchise owners are being born, although they are still few in number—a testament to the success of the diverse programs offered.

Join us to explore the dynamic landscape of 7-Eleven's diversity in ownership and discover how the company leverages talent strategically for sustained growth. Uncover the business-centric initiatives that not only address demographic challenges but also contribute to a resilient and inclusive business environment.

Event and Registration Details

• This event will be conducted in in-person and online, and registration is required.
• In-person participation is for members and guests only. Please pay your fee by credit card (Visa or Mastercard only) or at the door.
• Online participation is open to the public and free.

Speaker Bio

Makoto Yasui
Executive Director of Seven Global Linkage, SEVEN-ELEVEN JAPAN CO., LTD.

After graduating from University of Tokyo with a degree in Economics, he joined the Industrial Bank of Japan (currently Mizuho Bank) and was involved in the opening of the Shanghai Branch, where he was posted for 5 years after receiving Chinese language training at Peking University and Taiwan Normal University. At Mizuho Bank, he opened the Wuhan Branch, where he was appointed as the first Branch Manager and remained for 3 years. After joining Seven-Eleven Japan, he was posted to Beijing for four years as Deputy General Manager of Seven-Eleven (China) Planning Office. He is a founding member of Seven Global Linkage and appointed as Executive Director.

Activities outside the Company:

• Chairman of the study group on the acceptance of foreign human resources at the Japan Franchise Chain Association
• Member of the Keidanren Foreigner Policy Subcommittee
• Member of the Tokyo Metropolitan Government's Multicultural Conviviality Committee.