Gen A aims to inform, inspire, and connect. Our activities are people-driven and designed to promote connection between participants and industry leaders. Gen A members gain access to business, policy, trade, diversity, and cultural thinkers on Asia and join a network of peers who are Asia-passionate.

This platform is for those with a professional or personal connection to the region, or simply those with an interest in the region who will benefit from being part of the Asia Society network.

Leadership development: Our Gen A programs are interactive, Gen A-led and designed to encourage participants to identify their own drivers and develop their personal leadership style. Through involvement in our events, attendees have the opportunity to represent their organisation, shape the discussion on a topic they are passionate about, strengthen their facilitation skills, and get to know our speakers personally.

Thought-leadership: Participants have an opportunity to shape the Gen A programming agenda and curate original events and written content through consultation with the Gen A Program Manager.

Network-building: The program enables participants to meet their Asia-engaged peers and business, academic and policy leaders, and expand their professional network. 

In 2023 we took our 10 recommendations on the road to encourage our community to use the research as a conversation starter, a platform for new policies, and a data-informed handbook when someone wants to understand Asia literacy and engagement for those who are 18-35.