KFC In China: Recipe for Success
Luncheon Presentation by Warren Liu, businessman and author
KFC is the largest restaurant chain in China, and has held this dominant market position since 2000. How did an American fast food brand manage to achieve this feat in a country which has such a rich, distinct and popular culinary history of its own? How did KFC, at best a follower in other markets around the world, overtake other international and domestic brands in China?
Warren Liu was Vice President of Yum! Brands Greater China and instilled many of the winning practices that helped KFC achieve this success. In his book KFC in China: Recipe for Success, Liu examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. Liu has extensive business experience in China and has lectured at select MBA programs in Greater China. His expertise includes best practices and pitfalls for Western companies entering or conducting business in China; China's business, cultural, social, historic and political context; China's economic reform and its domestic, regional and global impact; and the contrasts between Chinese and Western values and business practices.