Why a Campaign

More than 60 years after its founding, Asia Society’s mission — to build bridges of understanding between the East and West — has never been more vital. When John D. Rockefeller 3rd launched Asia Society in 1956, World War II still loomed large in his mind, and he was determined to do his part to see that history didn’t repeat itself. And thus, through a unique blend of arts, policy, education, and business initiatives, Asia Society began enlightening the American public and fostering cooperation between seemingly incompatible nations. Today, in increasingly uncertain times, that signature multidisciplinary mindset continues in earnest, with a simple, yet crucial, goal — to ensure that conflict and misunderstanding do not derail the hopes and dreams of future generations.

With the launch of the Campaign for Asia Society, we hope that you will join us in supporting this important and urgent work. Put simply, there is no other organization quite like Asia Society. Long before most, we anticipated the rise of Asia and saw the importance of forging ties with and within the Asia-Pacific region. We are global, with footholds in Asia, North America, and Europe. And our multifaceted approach truly sets us apart. We believe that everyone has a part to play in our bridge-building efforts, from artists to admirals, educators to the elected, business people to schoolchildren — and you.

Campaign Themes

Since its founding more than 60 years ago, Asia Society has been dedicated to transforming the West’s understanding of Asia through groundbreaking exhibitions and performances.
Building bridges of understanding between East and West in increasingly turbulent times.
Asia Society’s work impacts millions of people’s lives in profound ways.

“Asia Society is a remarkable organization, one that has always been ahead of its time. Its leaders have long understood the importance and potential of Asia, and always understood the value of building bridges between the U.S. and Asia.”

— TOM BROKAW
Former Anchor and Managing Editor of NBC Nightly News; Emeritus Asia Society Trustee