[WEBCAST] How K-Pop Is Changing the Entertainment Industry in Post-Corona TimesVIEW EVENT DETAILS
KF-Asia Society Switzerland Virtual Dialogue on K-Culture
Cultural workers in all the world are struggling with the restrictions on public events, concerts, and festivals in order to prevent the spreading of COVID-19. Therefore, audiences and musicians are trying to find new ways to connect online. K-Pop groups – who already built a strong social media following – are the first to move to fully live streamed concerts, performing in a virtual setting, allowing real-time interaction with the audience. The Beyond Live online concert this April witnessed 75’000 paid live viewers from 109 countries.
How has K-Pop evolved in the last few years, becoming both a vehicle for soft power as well as an economic factor for South Korea? Is this the next step for “Hallyu”, the Korean Wave, going fully global as its entertainment industry gears up online? Are K-Pop fans particularly willing to pay for interactive formats in order to connect with both idols and other K-Pop fans? And what impact will these technical developments have on the entertainment industry worldwide?
For these and more questions, Asia Society Switzerland and the Korea Foundation (KF) in collaboration with the Korea Cultural Industry Forum (KCIF) will bring together leading Korean experts and practitioners, Mr. Young Min Kim, Group CEO, SM Entertainment Group, Prof. Jang Woo Lee, Co-Chair, Korea Culture Industry Forum, and Prof. Jeong Min Ko, President, Future Industry Strategy Institute (FISI).
10:00-10:10 Introduction. Welcoming Remarks by Lee Geun, President of the KF
10:10-10:40 Two presentations, given by Young Min Kim and Jang Woo Lee, followed by a discussion with the two panelists and Jeong Min Ko.
10:40-11:00 Q&A Session
About the Webcast
This virtual dialogue on K-Culture, co-hosted by the Korea Foundation (KF) and Asia Society Switzerland, will bring together leading experts in the Korean entertainment industry to discuss how K-Pop is changing the entertainment industry in post-corona times. It is open to the public.
You can watch it and ask questions live on YouTube. No registration is required.
All our webcasts are recorded and published on our website. Webcasts – no matter where you are, you can stay connected!
Korean-English simultaneous interpretation will be provided.
Young Min Kim is Group CEO of the SM Entertainment Group. SM Entertainment is South Korea's largest entertainment company and one of the drivers behind the musical side of “Hallyu”, represting, among others, artists like SuperM, Girls' Generation, Shinee, f(x), or EXO. Mr. Kim joined SM Entertainment in 1999 and held c-level positions within the group since 2005. He currently also holds the positions of CEO, Beyond LIVE Corporation, and CEO, SM Entertainment Japan Plus. For his work he received several awards, among others, the TV Chosun ‘Korea’s Influential CEO’ Global Management Award, and the Redcross Achievement Award.
Prof. Jang Woo Lee is a professor of business administration at Kyungpook National University. He serves as chairman of the Institute for Success and Economy, chairman of the Daegu International Musical Festival, co-chairman of the Innovation Economy, and co-chair of the Korea Culture Industry Forum. He serves as a member of the National Economic Advisory Council (fair economy subcommittee), a member of the Creative Economy Advisory Committee of the Ministry of Science, ICT and Future Planning (MSIP) and a member of the Presidential Council on Future Planning, the President’s Association of Korean Business Administration, the chairman of the Small and Medium Business Association, and the president of the Korea Strategic Management Association. He has won the U.S. Journal of Management's Top Editorial Award. He has published more than ten books since Han Management in 1994, including First Mover: Leaders of the Fourth Industrial Revolution in 2017, and recently Creative Management.
Prof. Jeong Min Ko is a professor of Culture and Arts at the Hongik University Business School. He also currently serves as the president of the Future Industry Strategy Institute (FISI), a think tank providing research and consulting services in the fields of creative industry and arts, the knowledge service industry, the “Korean wave,” and the cultural industry. He served as vice chairman in Korean Film Council from 2011 to 2014. Before joining Hongik University, Dr. Ko was a senior researcher majoring in cultural industry, cultural marketing and “Korean Wave” at the Samsung Economic Research Institute (SERI) for 24 years. During this period, he also worked at the Samsung Entertainment Group, as the planning director. Throughout his career, Dr. Ko has published numerous books and academic papers on the cultural/entertainment industry and the “Korean wave.” His books include Cultural Content Management Strategy (2007), Hallyu Forever (2009), Hallyu and Management.
For event details visit https://asiasociety.org/switzerland/events/webcast-how-k-pop-changing-entertainment-industry-post-corona-times For event details visit https://asiasociety.org/switzerland/events/webcast-how-k-pop-changing-entertainment-industry-post-corona-times