Asia NEXT 2025
Accelerating the Asia Competence of Executives and Decision-Makers
Asia matters. For the last decades, the geopolitical and economical center of gravity of the world has continually shifted eastwards. Asia is no longer just a manufacturing hub, or a market opportunity – it is the world’s most populous and dynamic region.
This shift in global power dynamics is reshaping the world order as we know it – and is translating into real-world implications for companies. That is why it is crucial for companies and organizations to cultivate in-house Asia Competence – whether they have a presence in Asia or not.
To address this need, Asia Society Switzerland, in collaboration with the International Institute for Management Development (IMD), launched Asia NEXT in 2021. Specifically tailored to executives and decision-makers, this Executive Education program equips participants with an in-depth understanding of key developments and issues in Asia, and encourages them to reflect on the impact they have on Switzerland – and on their own industries and professional roles.
Access to the Asia NEXT program is reserved exclusively for employees of Corporate Members and Partners of Asia Society Switzerland.
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Page Overview
About Asia NEXT
Timeline
Registration
About Asia Society Switzerland
About IMD
About Asia NEXT
The first and only Executive Education program in Switzerland with the specific purpose of imparting Asia Competence, Asia NEXT offers participants the opportunity to actively identify and assess potential challenges and opportunities, ask the right questions, and know where to seek informed answers.
In a concise and interactive format that accommodates a demanding work schedule, the program provides valuable opportunities for participants to engage with industry experts, business leaders, world-class professors, and one another.
By joining Asia NEXT, you:
- get access to five interactive sessions with experts based in Switzerland and Asia
- participate in an exclusive company visit
- complete a collaborative assignment in small teams
- have full General Member-level access to Asia Society Switzerland’s diverse events throughout the program and take part in additional events of your choice
Upon graduating from the program, you receive a certificate issued by Asia Society Switzerland and IMD, and become part of the Asia NEXT Alumni Community.
At a Glance:
- Duration: 4 months
- Language: English
- Number of participants: 15-20
- Location: Zurich
- Registration deadline: March 31, 2025
- Next program start: May 16, 2025
Asia NEXT is offered in collaboration with the International Institute of Management Development (IMD).
Timeline Asia NEXT 2025
All sessions are held in person in Zurich.
March 31, 2025 | Registration closes |
Fri, May 16, 2025 | Kick-Off |
Fri, May 23, 2025 | Session 1: Strategic Empathy |
Fri, June 20, 2025 | Session 2: Geopolitics |
Fri, July 4, 2025 | Session 3: Economics |
Fri, July 11, 2025 | Company Visit |
Fri, Aug 22, 2025 | Session 4: Innovation & Technology |
Fri, Sept 5, 2025 | Session 5: Connecting the Dots |
Fri, Sept 12, 2025 | Wrap-Up and Graduation |
* Times and dates might change, depending on the availability/time zone of the experts.
Participants are required to prepare for each session. Pre-reading materials are provided in advance. The sessions are designed to be highly interactive: active participation and contribution to the discussion is encouraged and expected.
Registration
Asia NEXT is exclusively accessible for employees of Corporate Members and Partners of Asia Society Switzerland. To take part in Asia NEXT, you need to be nominated by someone at your company/organization.
For any questions, please contact Manuela Coldesina, Operations Manager at Asia Society Switzerland, [email protected], +41 77 490 83 16.
Registration closes on March 31, 2025.
About Asia Society Switzerland
Asia Society Switzerland is a Swiss non-profit organization dedicated to Asia. We are part of the global Asia Society network with 16 centers around the world, of which 7 are located in Asia.
We deeply believe that only with increased Asia Competence and sustained engagement with Asia will Switzerland be able to continue to thrive in a multipolar world and play a constructive role in shaping the “Asian Future”.
For this reason, we have made it our mission to foster Asia Competence in Switzerland. We do so by shaping the public discourse, providing insights to decision-makers, educating leaders on Asia, supporting the next generation and connecting Asia-minded people and organizations in Switzerland.
About IMD
The International Institute for Management Development (IMD) has been a pioneering force in developing leaders who transform organizations and contribute to society since it was founded more than 75 years ago.
Led by an expert and diverse faculty, with campuses in Lausanne, Singapore and a Management Development Hub in Shenzhen, IMD strives to be the trusted learning partner of choice for ambitious individuals and organizations worldwide.
IMD’s executive education and degree programs are consistently ranked among the world’s best by the Financial Times, Bloomberg, Forbes and others. IMD's leading position in the field is grounded in its unique approach to creating real learning, real impact. Through its research, programs and advisory work IMD enables business leaders to find new and better solutions: challenging what is and inspiring what could be.