U.S.-Asia Sports Business Forum

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Asia Changes the Game in Global Sports

Hyun-Jin Ryu

Los Angeles Dodgers pitcher Hyun-Jin Ryu. (Keith Allison/Flickr)

This event is by invitation only. For additional information, please contact jkarp@asiasociety.org.

After years as a passive participant in U.S. sports, Asia is now changing the game. Investment in professional teams has risen into the billions of dollars as Asian owners have bought into every major American sports league. Asian athletes, once considered novelties in the U.S., today make headlines for their all-star talent. Likewise, America’s sports industry is committing more resources than ever to penetrating Asian markets.

Asia Society and the USC Marshall School's Sports Business Institute are organizing the inaugural U.S.-Asia Sports Business Forum to elevate the conversation about this relationship and explore areas of growth. As Asia’s talent, capital, and audience become driving forces in international sports, the Forum will bring together business and sports leaders who are shaping the U.S.-Asia marketplace.

Confirmed speakers include:

  • Henry Nguyen, vice chairman and owner of the Los Angeles Football Club, the Major Soccer League's newest team;
  • Joe Ravitch, partner and co-founder of The Raine Group, a boutique merchant bank focused on advising and investing in the sports, digital media and entertainment sectors; and
  • Chuck Steedman, chief operating officer of AEG Facilities, the world's leading sports, entertainment and venue operator.

This afternoon forum will have two panel discussions and a keynote conversation, followed by a networking reception.


Topics will include, but not be limited to:

Getting Deeper into the Game: What Asia Brings to U.S. Sports

  • As the U.S. increasingly “imports” Asian content in the form of talent, what lessons have been learned?
  • What’s driving Asian investment in U.S. sports teams through ownership and sponsorship, and what are the prospects for deeper engagement? 

Supporting Asia’s Sports Business: How U.S. Service Providers Are Shaping Sports in Asia

  • From running sports leagues and marketing events to building brands and venues, U.S. service providers play a critical role in Asia. How is the U.S. doing?
  • What are the strategic successes and stumbles of the NBA’s deep dive into China – with India next? What potential is there for trans-Pacific partnerships in basketball, martial arts or other sports?

Event Details

Mon 23 Apr 2018
2:30 PM - 6:00 PM

University Club of USC

705 West 34th Street
Los Angeles, CA 90089-1541

Add to Calendar 20180423T213000 20180424T010000 UTC Asia Society: U.S.-Asia Sports Business Forum University Club of USC 705 West 34th Street Los Angeles, CA 90089-1541