Amy Siegel, Co-Head of O’Melveny's Entertainment, Sports and Media Industry Group, represents key stakeholders across the entertainment, sports and media industry.

Siegel focuses her practice primarily on complex commercial licensing arrangements, with expertise in the use of intellectual property rights in connection with traditional and digital means of content exploitation, theme parks and other location based entertainment venues, sports and other live events, as well as marketing campaigns and unique branding initiatives. She also has broad experience advising US and international clients on industry-specific mergers and acquisitions, the creation of strategic alliances, and the launch of innovative products and services.

Siegel’s clients include the industry’s leading studios, networks and streamers, as well as production companies and strategic investors, in all business and legal aspects relating to the acquisition, financing, exploitation and management of media-related assets. She also counsels clients throughout the sports ecosystem on the distribution of complex media and data rights and helps corporate sponsors and organizations leverage valuable intellectual property to grow audiences via sponsorships, endorsements, partnerships and fan engagement platforms.Siegel’s work is at the forefront of complex deals involving AR, VR, NFTs, the metaverse and other media-related technologies.

Siegel serves on the Diversity Committee in the Century City office. She also devotes significant time to a dynamic pro bono practice.