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    • Column One
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      • Bhutan

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      • Cambodia

      • Central Asia
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      • Georgia

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    • Column Two
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      • Iran
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      • Japan
      • Jordan
      • Kazakhstan
      • Kiribati
      • Kuwait

      • Kyrgyzstan
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      • Macau
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      • Maldives
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      • Mongolia

    • Column Three
      • Myanmar

      • Nauru

      • Nepal

      • New Caledonia

      • New Zealand

      • Niue
      • North Korea

      • Northern Marianas
      • Oceania
      • Oman

      • Pakistan

      • Palau
      • Palestine

      • Papua New Guinea
      • Philippines
      • Qatar

      • Samoa
      • Saudi Arabia
      • Singapore

      • Solomon Islands

    • Column Four
      • South Asia
      • Southeast Asia
      • South Korea
      • Sri Lanka
      • Syria
      • Taiwan
      • Tajikistan
      • Thailand
      • Tibet
      • Tokelau
      • Tonga
      • Turkey

      • Turkmenistan

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  • Policy
    • Asia Society Policy Institute
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      • Learn
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    • Asia Arts Game Changer Awards
      • About
      • Honorees
      • Ceremonies
      • Photos
      • Support
    • Creative Voices of Muslim Asia
      • Resources
      • Exhibitions
      • Videos
    • Film
    • Literature
    • Performing Arts
  • Education
    • Center for Global Education
      • Professional Development
      • Educator Resources
      • Our Ideas
      • Asia Society at Home
      • Education For Equity
      • About
  • Initiatives
    • Arts
      • Arts & Museum Summit
      • Asia Arts Game Changer Awards
      • Asia Society Museum: The Asia Arts & Museum Network
      • Creative Voices of Muslim Asia
      • U.S.-China Museum Summit
      • U.S.-Asia Entertainment Summit
    • Education
      • Center for Global Education
      • China Learning Initiatives
      • Global Cities Education Network
      • International Studies Schools Network
    • Leadership
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      • Asia 21 Young Leaders Initiative
      • Global Talent Initiatives
      • U.S.-China Dialogue
    • Policy
      • Asia Society Policy Institute
      • Center on U.S.-China Relations
    • Sustainability
      • Asia Society Policy Institute
      • Coal + Ice
  • Countries & Regions
    • Column One
      • Afghanistan

      • American Samoa

      • Armenia
      • Australia
      • Azerbaijan
      • Bahrain
      • Bangladesh

      • Bhutan

      • Brunei

      • Cambodia

      • Central Asia
      • China
      • Cook Islands

      • Cyprus
      • East Asia
      • East Timor
      • Fiji

      • French Polynesia

      • Georgia

      • Guam
    • Column Two
      • Hong Kong
      • India
      • Indonesia
      • Iran
      • Iraq
      • Israel
      • Japan
      • Jordan
      • Kazakhstan
      • Kiribati
      • Kuwait

      • Kyrgyzstan
      • Laos
      • Lebanon
      • Macau
      • Malaysia
      • Maldives
      • Marshall Islands
      • Micronesia

      • Mongolia

    • Column Three
      • Myanmar

      • Nauru

      • Nepal

      • New Caledonia

      • New Zealand

      • Niue
      • North Korea

      • Northern Marianas
      • Oceania
      • Oman

      • Pakistan

      • Palau
      • Palestine

      • Papua New Guinea
      • Philippines
      • Qatar

      • Samoa
      • Saudi Arabia
      • Singapore

      • Solomon Islands

    • Column Four
      • South Asia
      • Southeast Asia
      • South Korea
      • Sri Lanka
      • Syria
      • Taiwan
      • Tajikistan
      • Thailand
      • Tibet
      • Tokelau
      • Tonga
      • Turkey

      • Turkmenistan

      • Tuvalu
      • United Arab Emirates
      • Uzbekistan
      • Vanuatu
      • Vietnam
      • Wallis and Futuna
      • West Asia
      • Yemen
  • Current Affairs
    • Topics
      • Business
      • Climate Change
      • Governance
    • Programming
      • Beyond the Headlines
      • Business of Asia
    • Center on U.S.-China Relations
      • Home
      • About
      • Projects
      • Reports
      • Past Events
      • ChinaFile
  • Look & Listen
    • Asia Society Magazine
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      • Northern California
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      • Southern California
      • Switzerland
      • Washington, DC
  • About
    • About Asia Society
    • Inclusion & Diversity
    • Background & History
    • Board of Trustees
    • Senior Leadership
    • Global Staff
    • Global Council
    • Careers
    • Interns and Volunteers
    • Financial Statements
    • For the Media
      • Press Releases
  • Support
    • The Campaign for Asia Society
    • Corporate Engagement
      • Business Council
      • Technology and Innovation Council
      • Global Talent and Diversity Council
      • Rising Executives Network
      • Enhancements to Membership
      • Corporate Membership
      • Global Corporate Leaders
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    • Donate
    • Donor Privacy Statement

Notice Something New?

Asia Society Brand Refresh 2021

It has been nearly a quarter of a century since Asia Society's last brand update. The world has changed a lot since then — and so have we.

Asia Society is beyond excited to unveil our 2021 brand refresh, which modernizes our look and embodies our mission, while staying true to our storied history.

As you peruse our website, social media channels, email newsletters, and physical spaces, you'll notice much that is new. Here are some of the highlights.

Our Logo

The distinguishing feature of the Asia Society logo is our leogryph, a guardian animal and a graphic symbol of strength and protection. Our refreshed "leo" is streamlined with a clean organic shape and forward-leaning stance, offering a spirited reflection of our proactive identity. Learn more about our leogryph and its evolution here.

The letterforms in our logo are modern and welcoming. The emphasis is on “ASIA” — where our value and expertise lie.

Our Colors

We have updated our color palette with neutral primary colors and vibrant accent colors, meant to support our diverse and global organization which spans the worlds of policy, arts and culture, education, sustainability, business, and technology.

Our Tagline

Adopted in early 2021, "Navigating Shared Futures" gets to the core of what we do — identifying pathways for Asia and the world to work together in an effort to enhance peace, prosperity, freedom, equality, and sustainability.

We hope you like what you see, and we invite you to join us on this journey.

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Asia Society takes no institutional position on policy issues and has no affiliation with any government.
The views expressed by Asia Society staff, fellows, experts, report authors, program speakers, board members, and other affiliates are solely their own. Learn more.

 

 

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