It has been nearly a quarter of a century since Asia Society's last brand update. The world has changed a lot since then — and so have we.

Asia Society is beyond excited to unveil our 2021 brand refresh, which modernizes our look and embodies our mission, while staying true to our storied history.

As you peruse our website, social media channels, email newsletters, and physical spaces, you'll notice much that is new. Here are some of the highlights.

Our Logo

The distinguishing feature of the Asia Society logo is our leogryph, a guardian animal and a graphic symbol of strength and protection. Our refreshed "leo" is streamlined with a clean organic shape and forward-leaning stance, offering a spirited reflection of our proactive identity. Learn more about our leogryph and its evolution here.

The letterforms in our logo are modern and welcoming. The emphasis is on “ASIA” — where our value and expertise lie.

Our Colors

We have updated our color palette with neutral primary colors and vibrant accent colors, meant to support our diverse and global organization which spans the worlds of policy, arts and culture, education, sustainability, business, and technology.

Our Tagline

Adopted in early 2021, "Navigating Shared Futures" gets to the core of what we do — identifying pathways for Asia and the world to work together in an effort to enhance peace, prosperity, freedom, equality, and sustainability.

We hope you like what you see, and we invite you to join us on this journey.