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The Next Wave of Global Asian Brands
***This event is now sold out***
As Asia’s economies extend their international reach, the next chapter is the rise of Asian brands from emerging economies. Like Sony, Samsung, Honda and others before them, a new wave of brands is making its bid for global success. As the benefits of branding grow ever-more clear, Asian companies are investing heavily in strengthening their brand equity in U.S. and global markets. Brand development not only poses difficult challenges for Asian firms, but has a potentially huge impact on consumer choice in the U.S. For many Asian companies looking to expand their reach, brand equity is the new must-have asset.
Join ASNC as we host Martin Roll, a Singapore-based business and brand strategist, who will talk about trends in the next wave of Asian brands to go global. What can American consumers and companies expect as new Asian brands go global? Will brands already well known in their home markets, such as Haier and Tata, become household names in the U.S.? What strategies are Asian brands pursuing in their bid to succeed in the global market? How will Asian brands play a role in the region’s overall economy, and what opportunities and challenges do they pose for U.S. businesses?
Following his remarks, Roll will answer questions from the audience in a discussion moderated by Weber Shandwick's William Brent.
About the Speaker: Martin Roll is a world-renowned thought-leader on value creation through brand equity driven by global experience and insights. By focusing on building and managing successful businesses through iconic brands, he helps boardrooms to enhance shareholder value and create sustainable competitive advantage. Roll is the author of the global bestseller Asian Brand Strategy (named "Best Global Business Book" by Strategy+Business magazine). He is currently writing four new global management books, teaches at leading global business schools, and is a weekly business columnist with Forbes and several other global media outlets. He has lived in Singapore since 2000.