Luxury & MillennialsVIEW EVENT DETAILS
Jointly presented by the Asia Society & Wharton Club of Hong Kong
Drinks Reception 6:15pm
Rich millennials are giving the luxury world a facelift. Not only are millennials spending more on branded products, they are also willing to spend more on personalized experiences including special VIP treatments and customizations. Service, comfort and tailored experiences as well as the power of social media are redefining fashion trends with the millennial crowd.
Come hear from Denise Lo, Regional Vice-President for Christian Dior Couture Asia-Pacific, who sits at the helm of this ever-evolving world of luxury fashion on how millennials are reinventing its meaning. Denise will illuminate how young and increasingly well-informed consumers are eager to embrace innovative trends, as seen in the convergence of high fashion and streetwear. She will also explore how high-quality craftsmanship and exclusivity are forces that are being combined anew with social media. Through a range of studies and personal anecdotes, she will unpack the shift from traditional brand-created marketing content to user-created content driven by social media platforms that are becoming more effective in driving purchasing decisions. Luxury fashion in the future will need to revolutionize its engagement with luxury millennials with a more holistic and omni-channel approach to distribution and more inspirational experiences that redesign the customer journey.
Denise Lo is currently the Regional Vice-President for Christian Dior Couture Asia-Pacific. She is a Hong Kong based executive with many years of experience working in the luxury and retail business, who was originally a professional lawyer specializing in Intellectual Property law. She has previously worked for luxury brands, including Chanel and Richard Mille before joining Dior seven years ago. She graduated from the University of Pennsylvania, and then studied law at the University of Hong Kong. She recently received an honorary doctorate of laws and has been awarded the Asian Chinese Leadership Award from the Social Enterprise Research Institute. She is a leader in business development, marketing, and client development in a variety of areas in the world of luxury. She maintains a very good relationship with clients and leads the team to explore business opportunities in different markets within Asia. Faced with the changes of the times, maintaining competitive advantage and sustainable development is Denise’s leadership policy. She often emphasizes to her subordinates that passion for work pushes people forward and optimizes their potential. While gaining remarkable achievements in her personal career, Denise has also spared much effort in public welfare matters. In addition to her sponsorship of major charities such as First Initiative Foundation, the Louvre Endowment Fund, Changing Young Lives Foundation, Hong Kong Spinal Cord Injury Fund, she was also a member of the Board of Directors of Yan Oi Tong. She also spends time to understand and respond to the needs of the community during her busy schedule and to share the joy of helping people.
Asia Society Hong Kong Center, 9 Justice Drive, Admiralty
For event details visit https://asiasociety.org/hong-kong/events/luxury-millennials Asia Society Hong Kong Center, 9 Justice Drive, Admiralty