Driving Market Share by Engaging Asian American Talent

2015 Diversity Leadership Forum Webinar Series

Asian Pacific Americans (APA) are a growing presence in the United States – both in numbers and economic power. However, according to the 2014 Asian Pacific Americans Corporate Survey, only 56 percent of the surveyed APAs believe that their company draws on the expertise of APA employees when trying to develop global and local market opportunities. This engaging web seminar explores best practices from two leading companies: Marriott and New York Life.


Attend this live, interactive webinar to learn how to:

  • Develop strategic market initiatives through leveraging APA talent.
  • Engage APA talent to generate ROI opportunities.
  • Gain insights to cost-saving ideas and productivity enhancements that benefit business operations.
  • Identify the needs and preferences of APA consumers – and explore what that means for your business strategy and workforce.



Betty Lo, 
Vice President
Community Alliances & Consumer Engagement





Apoorva Gandhi
Vice President
Multicultural Affairs
Marriott International



Jane Conti
Vice President
Target Markets & Target Recruitment
New York Life Insurance Company



This event is by invitation only. Registrants need to be an employee of a sponsoring company of the 2015 Diversity Leadership Forum. For questions please contact: globaltalent@asiasociety.org.


To view an archived recording of this webinar click here.