2018 Market Place Forum Agenda | Asia Society Skip to main content
  • Back to asiasociety.org
  • About
    • About Global Talent Initiatives
    • About Asia Society
    • Contact Us
    • Press
  • Council
    • Global Talent and Diversity Council
    • Asian Allies Committee
    • Partner Organizations
  • Research
    • Asian Corporate Survey
    • Infographics
  • Best Companies Awards
    • About the Awards and Selection Process
    • Award Winners and Finalists
  • Forum
    • 2020 Global Talent, Diversity & Inclusion Virtual Symposium
    • 2019 Diversity & Marketing Leadership Summit
    • 2018 Diversity & Marketing Leadership Summit
    • 2017 West Coast Forum
    • 2017 Forum
    • 2016 West Coast Forum
    • About Diversity Leadership Forum
    • Past Forums
  • Global Diversity Events
    • Upcoming Events
  • Blog
    • GTI Blog
    • Thought Leadership
  • Video
leo icon Global Talent Initiatives
Search
asiasociety.org Connect
Global Talent Initiatives
Search
  • About
    • About Global Talent Initiatives
    • About Asia Society
    • Contact Us
    • Press
  • Council
    • Global Talent and Diversity Council
    • Asian Allies Committee
    • Partner Organizations
  • Research
    • Asian Corporate Survey
    • Infographics
  • Best Companies Awards
    • About the Awards and Selection Process
    • Award Winners and Finalists
  • Forum
    • 2020 Global Talent, Diversity & Inclusion Virtual Symposium
    • 2019 Diversity & Marketing Leadership Summit
    • 2018 Diversity & Marketing Leadership Summit
    • 2017 West Coast Forum
    • 2017 Forum
    • 2016 West Coast Forum
    • About Diversity Leadership Forum
    • Past Forums
  • Global Diversity Events
    • Upcoming Events
  • Blog
    • GTI Blog
    • Thought Leadership
  • Video

  • 2020 Global Talent, Diversity & Inclusion Virtual Symposium
  • 2019 Diversity & Marketing Leadership Summit
    • Diversity Leadership Forum Agenda
    • Marketing Leadership Forum Agenda
    • Speakers
    • Award Winners and Press Release
  • 2018 Diversity & Marketing Leadership Summit
    • Market Place Forum Agenda
    • Diversity Leadership Forum Agenda
    • Speakers
  • 2017 West Coast Forum
    • Agenda
    • Speakers
    • Sponsorship
    • Women Leaders Breakfast
  • 2017 Forum
    • Agenda
    • Sponsors
  • 2016 West Coast Forum
    • Agenda
    • Speakers
    • Sponsorship
  • About Diversity Leadership Forum
  • Past Forums
    • 2016 Forum
    • 2015 Forum
    • 2014 Forum
    • 2013 Forum
    • 2012 Forum
    • 2011 Forum
    • 2010 Forum
    • 2009 Forum

2018 Market Place Forum Agenda

Market Place Forum 2018 Speakers

 


Wednesday, June 20

Market Place Forum

Powering Asian Consumers and Investors

Location: Asia Society, 725 Park Ave, New York, NY 20021


12 - 2 p.m. 

Rose Hall - 8th Floor

Welcome

Christine Davies, Vice President, Global Partnerships, Asia Society

Emcee: Jyoti Chopra, Board Member, Toyota

Luncheon & Keynote: The Golden Rules of Marketing in China 

Tom Doctoroff, Chief Cultural Insights Officer, Prophet & Former CEO, J. Walter Thompson Asia Pacific

The author of three best-selling books – Billions: Selling to the New Chinese Consumer, What Chinese Want: Culture, Communism & China’s Modern Consumer and Twitter is Not a Strategy: Remastering the Art of Brand Engagement will offer insights to the Chinese consumer needs and the Asian commercial landscape via a compelling keynote. The audience will have the opportunity to join in a lively question and answer session.


2 - 2:15 p.m.

Shift Break


2:15 - 3:15 p.m.

Leadership Insights Panel: The Power of Asian Spend: Marketplace & Outlook 

According to the U.S. Census Bureau, the Asian population recently grew by 3 percent to 21 million and the Asian American buying power is projected to surpass $1 trillion, by the end of 2018, according to the Selig Center.

Hear from leading companies who have successfully tapped into the Asian-American spending power. Learn what drives the Asian market spend, how leaders establish new lines of business and adapt strategy to market and demographic changes. Panelists will closely examine arising opportunities, and proven initiatives for building a thriving business by leveraging cultural competency and specific needs of Asian consumers.

Moderator: Tom Nagorski, Executive Vice President, Asia Society 

Daphne Kwok, Vice President, Multicultural Leadership, Asian American & Pacific Islander Audience Strategy, AARP

Jeff Lin, Co-Founder, Admerasia

Niharika Shah, Vice President, Global Marketing Communications, Prudential 


3:15 - 3:45 p.m. 

Keynote

Vivek Sankaran, President & COO, Frito-Lay North America

Umran Beba, Global Diversity, Engagement and Talent Officer, PepsiCo, Inc.


3:45 - 4 p.m.   

Networking Break


4 - 5 p.m.   

Case Studies Series: Marketing to the Asian American Consumer & Investor 

This case study series will expand on three industry leaders and how they hone in new market trends to gain the Asian consumer by serving their specific needs. Close emphasis will be given to the changing forces of Asian life styles and consumer habits.

Ada Lien, Senior Vice President  Marketing, La Mer

Emad Bibawi, Risk Consulting Partner & the Advisory Office Leader, KPMG LLP

Katy Chen, Director, Global Sales Strategy, Tiffany & Company


5 - 5:20  p.m.   

Case Study: Training & Developing Asian Talent in Sales & Marketing 

Effective communication skills are critical in any role or function in the business world. Whether for external clients, consumer engagements or for internal audiences, the ability to communicate with authority, credibility and confidence is of great importance. During this case study, participants gain insights to best practices of how a company is training their Asian talent with the skills required to maximize effective communication and executive presence. The Goldman Sachs Asian Professionals Network (APN) offers an eight-week series of training sessions called the Presentation Skills Bootcamp, with the objective of coaching members of the network on enhancing their presentation skills and executive presence with a personal mentor. Over 100 APN members have graduated from this program over the last five years..

Nicholas Chan, Managing Director, Goldman Sachs Investment Management Division, Goldman Sachs


5:20 - 5:30 p.m.   

Closing 


Wednesday, June 20

9th Annual Best Companies Awards Dinner

Location: Asia Society, 725 Park Ave, New York, NY 20021


5:30 - 7 p.m.

Garden Court

Registration and Cocktail Reception 


7 - 9 p.m 

Rose Hall - 8th Floor

Emcee: David Reid, Executive Director of Global Talent Initiatives, Asia Society 

2018 Best Asian Pacific American Employer Awards Ceremony

Awards will be presented for the Best Companies of Asian Pacific Americans in the following categories:

  •  Overall Best Employer for Asian Pacific Americans
  •  Best Employer for Asian Pacific Americans to Develop Workforce Skills
  •  Best Employer for Promoting Asian Pacific Americans into Senior Leadership Positions
  •  Best Asian Pacific American Employee Resource Groups
  •  Best Employer for Marketing & Support to Asian Pacific American Community
  •  Best Employer for Sponsorship
  •  Best Employer for Promoting Asian Pacific American Women
  •  Best Employer for LGBT Asian Employees
  •  Best Practices Awards for Recruitment & Selection, Retention, Employee Growth and
  • Advancement, Profit & Loss Leadership Development, Employee Resource Groups, Market Opportunities, Community Commitment, Sponsorship, Promoting APA Women, and LGBT Asians.

Downloads

  • Asia Society Market Place Forum Agenda.pdf (PDF, 2.7 MB)
  • 2020 Global Talent, Diversity & Inclusion Virtual Symposium
  • 2019 Diversity & Marketing Leadership Summit
    • Diversity Leadership Forum Agenda
    • Marketing Leadership Forum Agenda
    • Speakers
    • Award Winners and Press Release
  • 2018 Diversity & Marketing Leadership Summit
    • Market Place Forum Agenda
    • Diversity Leadership Forum Agenda
    • Speakers
  • 2017 West Coast Forum
    • Agenda
    • Speakers
    • Sponsorship
    • Women Leaders Breakfast
  • 2017 Forum
    • Agenda
    • Sponsors
  • 2016 West Coast Forum
    • Agenda
    • Speakers
    • Sponsorship
  • About Diversity Leadership Forum
  • Past Forums
    • 2016 Forum
    • 2015 Forum
    • 2014 Forum
    • 2013 Forum
    • 2012 Forum
    • 2011 Forum
    • 2010 Forum
    • 2009 Forum
We Know Asia,
Get to Know Us

Visit Us

  • Hong Kong
  • New York
  • Texas

Global Network

  • Australia
  • India
  • Japan
  • Korea
  • Northern California
  • Philippines
  • Southern California
  • Switzerland
  • Washington, DC

Resources

  • Arts
  • Asia Blog
  • ChinaFile
  • Current Affairs
  • Education
  • For Kids
  • Policy
  • Video

Shop

  • AsiaStore

Initiatives

  • Arts & Museum Summit
  • Asia 21 Young Leaders
  • Asia Arts Game Changer Awards
  • Asia Game Changer Awards
  • Asia Society Museum: The Asia Arts & Museum Network
  • Asia Society Policy Institute
  • Center for Global Education
  • Center on U.S.-China Relations
  • China Learning Initiatives
  • Coal + Ice
  • Creative Voices of Muslim Asia
  • Global Cities Education Network
  • Global Learning Beyond School
  • Global Talent Initiatives
  • Int'l Studies Schools Network
  • U.S.-Asia Entertainment Summit
  • U.S.-China Dialogue
  • U.S.-China Museum Summit

About Asia Society

  • Mission & History
  • Our People
  • Become a Member
  • Career Opportunities
  • Corporate Involvement

Connect

  • Email Signup
  • For the Media

©2021 Asia Society | Privacy Statement | Accessibility | About AsiaSociety.org | Terms & Conditions | Sitemap | Contact

Asia Society takes no institutional position on policy issues and has no affiliation with any government.
The views expressed by Asia Society staff, fellows, experts, report authors, program speakers, board members, and other affiliates are solely their own. Learn more.

 

 

  • Visit Us
  • Hong Kong
  • New York
  • Texas
  • Global Network
  • Australia
  • India
  • Japan
  • Korea
  • Northern California
  • Philippines
  • Southern California
  • Switzerland
  • Washington, DC