Wednesday, June 20

Market Place Forum

Powering Asian Consumers and Investors

Location: Asia Society, 725 Park Ave, New York, NY 20021

12 - 2 p.m. 

Rose Hall - 8th Floor

Welcome

Christine Davies, Vice President, Global Partnerships, Asia Society

Emcee: Jyoti Chopra, Board Member, Toyota

Luncheon & Keynote: The Golden Rules of Marketing in China 

Tom Doctoroff, Chief Cultural Insights Officer, Prophet & Former CEO, J. Walter Thompson Asia Pacific

The author of three best-selling books – Billions: Selling to the New Chinese Consumer, What Chinese Want: Culture, Communism & China’s Modern Consumer and Twitter is Not a Strategy: Remastering the Art of Brand Engagement will offer insights to the Chinese consumer needs and the Asian commercial landscape via a compelling keynote. The audience will have the opportunity to join in a lively question and answer session.

2 - 2:15 p.m.

Shift Break

2:15 - 3:15 p.m.

Leadership Insights Panel: The Power of Asian Spend: Marketplace & Outlook 

According to the U.S. Census Bureau, the Asian population recently grew by 3 percent to 21 million and the Asian American buying power is projected to surpass $1 trillion, by the end of 2018, according to the Selig Center.

Hear from leading companies who have successfully tapped into the Asian-American spending power. Learn what drives the Asian market spend, how leaders establish new lines of business and adapt strategy to market and demographic changes. Panelists will closely examine arising opportunities, and proven initiatives for building a thriving business by leveraging cultural competency and specific needs of Asian consumers.

Moderator: Tom Nagorski, Executive Vice President, Asia Society 

Daphne Kwok, Vice President, Multicultural Leadership, Asian American & Pacific Islander Audience Strategy, AARP

Jeff Lin, Co-Founder, Admerasia

Niharika Shah, Vice President, Global Marketing Communications, Prudential 

3:15 - 3:45 p.m. 

Keynote

Vivek Sankaran, President & COO, Frito-Lay North America

Umran Beba, Global Diversity, Engagement and Talent Officer, PepsiCo, Inc.

3:45 - 4 p.m.   

Networking Break

4 - 5 p.m.   

Case Studies Series: Marketing to the Asian American Consumer & Investor 

This case study series will expand on three industry leaders and how they hone in new market trends to gain the Asian consumer by serving their specific needs. Close emphasis will be given to the changing forces of Asian life styles and consumer habits.

Ada Lien, Senior Vice President  Marketing, La Mer

Emad Bibawi, Risk Consulting Partner & the Advisory Office Leader, KPMG LLP

Katy Chen, Director, Global Sales Strategy, Tiffany & Company

5 - 5:20  p.m.   

Case Study: Training & Developing Asian Talent in Sales & Marketing 

Effective communication skills are critical in any role or function in the business world. Whether for external clients, consumer engagements or for internal audiences, the ability to communicate with authority, credibility and confidence is of great importance. During this case study, participants gain insights to best practices of how a company is training their Asian talent with the skills required to maximize effective communication and executive presence. The Goldman Sachs Asian Professionals Network (APN) offers an eight-week series of training sessions called the Presentation Skills Bootcamp, with the objective of coaching members of the network on enhancing their presentation skills and executive presence with a personal mentor. Over 100 APN members have graduated from this program over the last five years..

Nicholas Chan, Managing Director, Goldman Sachs Investment Management Division, Goldman Sachs

5:20 - 5:30 p.m.   

Closing 

Wednesday, June 20

9th Annual Best Companies Awards Dinner

Location: Asia Society, 725 Park Ave, New York, NY 20021

5:30 - 7 p.m.

Garden Court

Registration and Cocktail Reception 

7 - 9 p.m 

Rose Hall - 8th Floor

Emcee: David Reid, Executive Director of Global Talent Initiatives, Asia Society 

2018 Best Asian Pacific American Employer Awards Ceremony

Awards will be presented for the Best Companies of Asian Pacific Americans in the following categories:

•  Overall Best Employer for Asian Pacific Americans
•  Best Employer for Asian Pacific Americans to Develop Workforce Skills
•  Best Employer for Promoting Asian Pacific Americans into Senior Leadership Positions
•  Best Asian Pacific American Employee Resource Groups
•  Best Employer for Marketing & Support to Asian Pacific American Community
•  Best Employer for Sponsorship
•  Best Employer for Promoting Asian Pacific American Women
•  Best Employer for LGBT Asian Employees
•  Best Practices Awards for Recruitment & Selection, Retention, Employee Growth and
• Advancement, Profit & Loss Leadership Development, Employee Resource Groups, Market Opportunities, Community Commitment, Sponsorship, Promoting APA Women, and LGBT Asians.