Katie Soo is an award-winning global media and tech marketer with a proven track record for breaking trends, forging new technology partnerships, and launching large-scale, disruptive business models and brands.
In her current role as CMO of KiwiCo, she oversees global marketing across consumer, brand, performance, and campaign strategy. Soo was the former Senior Vice President of Growth Marketing for HBO Max overseeing growth marketing, which included brand, originals, and growth media, subscriber acquisitions, consumer engagement, digital campaigns, social media and audience development, partner marketing, and retention strategies.
Since the launch of HBO Max, Soo helped HBO/HBO Max domestic subscribers grow from 33 million to 44.2 million at the end of first quarter, bringing in more than 11 million subscribers. She launched a fresh approach to editorial marketing by leveraging human curation and on-channel marketing to directly impact media strategy and audience development efforts for HBO Max. Under her leadership, she helped build a core growth engine that enabled end to end consumer marketing, powering subscriber growth through break-through media campaigns, social stunts, and a reimagined editorial experience.
Soo previously served as Head of Marketing at Warner Bros. Digital Networks where she led marketing and digital transformation efforts across the portfolio overseeing growth, creative, audience, PR, and technology initiatives. Before her work at WB, she held senior positions at Fullscreen Media and Hulu. She was also an early hire at Dollar Shave Club, where she built the marketing roadmap to shape the subscription business model for years to come.
Soo is actively involved in startups, serving as an advisor to a handful of companies in health and wellness like Oura and Neuro, as well as dedicates her time to mentor early founders. She has received numerous accolades from Promax, Webbys, Digiday and the Shorty Awards for her work in both creative storytelling and digital products. Most recently she was recognized on Ad Age’s “40 Under 40,” PR Week’s “The Innovation 50” and was named on Gold House’s A100 list honoring the most impactful Asians in culture.
She is a West Coast native and sits on the Advisory Board for both Pinterest and California State University Entertainment Alliance. She’s also on the Asia Society’s Board of Trustees and is the Co-Chair of Asia Society Southern California and serves as a member of Vox Media’s Brand Council. When she isn’t working, Soo enjoys spending time with her family and supporting environmental causes.