What Chinese Want
Luncheon presentation by Tom Doctoroff, Chief Executive Officer, JWT Asia Pacific
Registration: 12:15 pm
Luncheon: 12:30 pm
Close: 2:00 pm
Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to Westerners who expect the rising Chinese consumer to resemble themselves. Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political and economic forces shaping the 21st-century Chinese and their implications for businesspeople, marketers and entrepreneurs. Mr. Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumer.
Tom Doctoroff is one of Asia’s most respected marketing professionals, and his unique combination of pan-Asian work and more than a decade in China has made him a leading expert in the cross-border management of brand architecture and brand building. Mr. Doctoroff started his advertising career at Leo Burnett in Chicago but moved to JWT (Chicago). In 1994, he relocated to Hong Kong as Regional Business Director for clients such as Pepsi, Philip Morris/Kraft and Citibank. In 1998, he was appointed Managing Director of JWT Shanghai, and in 2002, he was appointed Northeast Asia Area Director (China, Taiwan, Hong Kong and Korea) and Greater China CEO. In 2008, he also assumed leadership of JWT Japan. Mr. Doctoroff graduated at Northwestern University and holds an MBA from the University of Chicago.