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The $10 Trillion Prize (Complete)

NEW YORK, October 2, 2012 — Michael J. Silverstein of The Boston Consulting Group talks to Time magazine Editor-at-Large Bobby Ghosh about the new book The $10 Trillion Prize: Captivating the Newly Affluent in China and India, which Silverstein co-authored. (69 min., 50 sec.)

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Read an excerpt from the book

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