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Connecting with Asian American Consumers through Marketing and Social Media

Partnerships & Collaborations
Bill Imada.

Asia Society Texas Center is pleased to host the program, Connecting with Asian American Consumers through Marketing and Social Media, presented by the Asian Chamber of Commerce, an organization dedicated to promoting economic development in the Asian American community.

The luncheon will feature a presentation by Bill Imada, Founder, Chairman, and Chief Collaboration Officer for IW Group, Inc. An introduction by Robert Harvey, President and CEO of the Greater Houston Partnership, will precede the program.

Complimentary parking for Connecting with Asian American Consumers is available in Asia Society Texas Center's lot.


About Bill Imada

Bill’s firm specializes in the growing multicultural markets in the U.S. With more than 20 years of experience working in the areas of advertising, branding, marketing, communications and training, Bill and his company represent some of the most recognizable brands in the world, including American Airlines, Bank of the West/BNP Paribas, Farmers Insurance, MetLife, Nissan North America, Walmart Stores, Walt Disney Imagineering and Warner Bros. Pictures. Bill has been involved in marketing to Asian Americans, the fastest growing immigrant population in the U.S.



Registration: 11:15 am
Program and Luncheon: 11:45 am




Event Details

Thu 11 Apr 2013

1370 Southmore Blvd.
Houston, TX 77004

Greater Houston Partnership and Asian Chamber members $30; nonmembers $40; late registration: $45.