Michael Silverstein, Abheek Singhi and Adi Godrej discuss the needs and wants of the consumers in India and China to enable Indian and multinational companies to operate and grow successfully in these countries.
A directorial and acting debut for Zhang Yimou and Gong Li, respectively, the film catapulted both to international stardom. The film is an adaptation of novel by 2012 Nobel Literature Prize winner Mo Yan.
Asia Society takes no institutional position on policy issues and has no affiliation with any government. All views expressed in its publications and on its website are the sole responsibility of the author or authors.