California Dreaming: Exporting Wines to China
VIEW EVENT DETAILSChina is now the world's fifth largest importer of bottled wine. It is the largest export market for French Bordeaux wines, and a sizeable market for Australian and Argentine varietals and blends. How are wines from other regions - in particular, California wines - faring?
Join Asia Society Northern California and the Japan Policy Research Institute as we welcome experts from the United States and Asia to explore the latest trends in Chinese and Hong Kong wine markets. How are Chinese wine tastes and consumption patterns changing? How have government-mandated austerity measures and the strong dollar affected wine sales in China? What are the main obstacles that California winemakers face, and what can they do to succeed in China?
Catering from Epicurean and wine tasting to follow!
Speakers:
Program Agenda:
5:30 - 6:00 pm: Registration
6:00 - 7:15 pm: Panel Discussion and Q&A
7:15 - 8:00 pm: Wine Tasting, Reception and Networking
Co-organized with JPRI and the Professor Yuan-li Wu Economics Speaker Series
Promotional co-sponsors: Holy Names University Asia Pacific Peace Studies Institute, K&L Gates, The Wine Institute