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[Culture] Korean Wave Initiative

Hallyu: Riding the Korean Culture Wave for a Globalized World

As a leading organization seeking to generate new ideas across a variety of fields, Asia Society Korea Center has launched the Korean Wave Initiative in Asia and the United States to build upon Korea's numerous cultural assets. Once known as the "Hermit Kingdom," South Korea has spread its contemporary culture across a wide and diverse geography and demographic of enthusiasts.

Hallyu, or the Korean Wave, has swept Korean popular music, comic books, films, and television drama serials into diverse societies around the world. Hallyu is now Korea's global brand, and the cultural boom emanating from the Korean peninsula is rich, diverse, and complex. The purpose of our events is to convene both academics and practitioners in the pop culture and entertainment industries to explore the impact of this global trend, as well as how Korea should plan ahead in creating and promoting its next global brand.

Conversation with Im Kwon-taek
History of Korean Cinema
Wednesday, November 16, 10:00 am-12:00 pm
USC, Town and Gown

Moderated by Dr. David Kang
Professor, International Relations and Business, USC
Director, Korean Studies Institute

Dr. Youngmin Choe, Assistant Professor, Korean Film & Visual Culture, USC

The Evolving Image of Korean-Americans in the U.S. Entertainment Market
Thursday, November 17, 1:00-3:00 pm
USC, Davidson Conference Center, Club Room

Moderated by Dr. David Kang
Professor, International Relations and Business, USC
Director, Korean Studies Institute

Albert Kim, writer and producer, Nikita
C.S. Lee, actor, Dexter
James Kyson Lee, actor, Heroes
Christine Yoo, filmmaker

Hansik Dinner
Thursday, November 17, 6:30 pm
Korean Consul General's Residence
627 S. Rossmore Avenue
Los Angeles, CA

LOTTE Hotels & Resorts, MOFAT, USC Korean Studies Institute, Kumho Asiana, Korean Food Foundation, Korean Film Council, AAJA, CGV, Lotte Entertainment, Lotte Cinema, Visit Korea Committee, Ministry of Culture, Sports and Tourism


More about the Korean Wave Initiative:


Event Details

Wed 16 Nov 2011 - Thu 17 Nov 2011
10:00am - 12:00am

University of Southern California - Park Campus, Los Angeles, California