Jugaad Innovation: Frugal and Flexible Approaches for the 21st Century
Join our discussion with Navi Radjou, Executive Director at Centre for India & Global Business, University of Cambridge, Jaideep Prabhu, Director of the Centre for India & Global Business, University of Cambridge, Simone Ahuja, Founder and Principal of Blood Orange Media, Rama Bijapurkar, Market Strategy and Consumer Expert, and James Crabtree, Head of the Financial Times Bureau in Mumbai.
To survive market volatility and have an edge against competition, businesses are increasingly turning to mantras that guide them towards frugal, flexible and breakthrough growth. In their new book, Jugaad Innovation, authors Navi Radjou, Jaideep Prabhu and Simone Ahuja explore the strategy of jugaad, meaning an innovative fix, which has been appropriated in different regions under different terms. How have leading international firms been successfully using jugaad strategies to navigate growth, and what can we learn from its bottom-up approach? How can this be used to deal with larger issues such as healthcare and energy?
Navi Radjou is the Executive Director of the Centre for India & Global Business at the Judge Business School at the University of Cambridge. He is a strategy consultant to leading organizations worldwide, and has published a 10-part report series titled India: The Innovation Giant (Re) Awakens.
Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise and Director of the Centre for India & Global Business at the University of Cambridge. He has consulted with or taught executives from top tier companies around the world.
Simone Ahuja is the Founder and Principal of Blood Orange Media, a vertically integrated media company based in Minneapolis, USA. Her company Blood Orange, develops, produces and distributes non-fiction television programs in genres that include travel, history, and business, and develops concepts for fiction programming.
Rama Bijapurkar leads a market strategy consulting practice. She serves as an independent director on the boards of Axis Bank, CRISIL, Give Foundation and Mahindra Holidays & Resorts India Ltd. She is the author of Winning in the Indian Market - Understanding the Transformation of Consumer India.
James Crabtree is the Mumbai Correspondent for the Financial Times. He previously worked as policy advisor in the Prime Minister’s Strategy Unit, and is a trustee of the charity mySociety.org, one of the UK’s most innovative technology organizations.
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This programme is presented in partnership with Bombday Stock Exchange and Random House India
This programme is part of the BusinessAsia series, which highlights new developments and best practices in the corporate and economic world that bolster notions of corporate citizenship, including engaged leadership, innovation, and corporate social responsibility.