Worldwide Locations

Worldwide Locations

2011: Google Zeitgeist, How Asia Searched the World




This is part of a series of year-end posts on Asia Blog written by Asia Society experts and Associate Fellows looking back on noteworthy events in 2011. You can read the entire series here.


(Asia Society)

As 2011 draws to a close, Google has released its Zeitgeist site, a year-end tradition which reveals the top searches made on Google around the world. Categories included are most-searched terms, celebrities, brands and news stories. You can watch how the world searched Google in the video below. 

Justin Bieber was declared Google’s Most Popular Person of the year and the loved/hated “Friday” singer, Rebecca Black, was the fastest rising search globally. Steve Jobs searches increased by 982% in 2011, making the tech luminary the ninth fasted rising search on Google.

Searches for the Japanese earthquake and terms related to it showed up on popular lists for around half of the nearly 50 countries included in Zeitgeist. "東京 電力" (“TEPCO”, owners of the Fukushima power plan), became the first query not using the Latin alphabet to ever make the global fastest-rising list.

Across Asia, Steve Jobs dominated most of the Fastest Rising People lists and terms "iPad 2," “Libya” and “Gaddafi” also appeared in the top five most searched terms in Singapore and China.

Take a look at how Asian nations searched the world below.

China

The most searched term in mainland China was the Japan earthquake followed by Naked Marriage Age, a TV drama which depicts a young married couple struggling to make ends meet.

Chinese actress Yang Mi was the most searched person of 2011, followed by Steve Jobs, and Guo Meimei, a 20-year-old who bragged about her luxurious lifestyle and tied it to the Red Cross Society of China.

Fastest Rising Searches

Japan Earthquake

Naked Marriage

Discounts

Libya

Kung Fu Panda

Fastest Rising People

Yang Mi

Steve Jobs

Guo Meimei

Gaddafi

Yao Chen

 

 

India

Bollywood star Katrina Kaif continued her reign as the most searched celebrity in India, beating anticorruption leader Anna Hazare who moved the masses to protest this year. Hazare did top the Fastest Rising People list followed by Poonam Pandey, who created a frenzy online when she promised to pose nude if India were to win the World Cup Cricket (which they did and Pandey did not). Steve Jobs came in third in a list most commonly dominated by entertainers.

This year's news searches were dominated by terms like World Cup win, IPL and Sachin Tendulkar.

Ironically, most Indians searched Google for competitor Facebook and surprisingly, IBPS (Institute of Banking Personnel Selection) showing Indians’ interest in public sector jobs. Access to train times and online bookings continued to make Indian Railways a popular search term.

Fastest Rising Searches

Facebook

IBPS

Google+

World Cup 2011

Bodyguard

Fastest Rising People

Anna Hazare

Poonam Pandey

Steve Jobs

Anushka Sharma

Salman Khan

 

Japan

It should come as no surprise that the fastest-rising Google search was "earthquake," and related terms like "power outage" and "nuclear power plant." The fastest rising people were the Japan women's soccer team, Nadeshiko Japan, who beat the United States in a penalty shootout in the final to become world champions for the first time. Taking second place is TV host Shinsuke Shimada, who admitting ties to Japan's equivalent of the mafia.

Fastest Rising Searches

Earthquake

Power outage

Radioactivity

Nuclear Power Plant

TEPCO

Fastest Rising People

Nadeshiko Japan

Shinsuke Shimada

Takei Emi

Matsumoto Ryu

Jang Geun Suk

 

 

Here are other lists from Asia:

 

Hong Kong

Fastest Rising Searches

Google+

iPad 2

Groupon

iPhone 4S

You Are the Apple of My Eye

Fastest Rising People

Pan Shuangshuang

Amy Winehouse

Steve Jobs

Jiang Zemin

Chen Jiahuan

 

 

Malaysia

Fastest Rising Searches

Facebook

Angry Birds

Maharaja Lawak

iPhone 5

Samsung Galaxy

 

Philippines

Fastest Rising Searches

Angry Birds

Facebook

Price Tag Lyrics

Friv

Movies 2011

Fastest Rising People

AJ Perez

Mario Maurer

Bruno Mars

Rebecca Black

Shamcey Supsup

 

Singapore

Fastest Rising Searches

Groupon

iPad 2

iPhone 5

Japan earthquake

Planking

Fastest Rising People

Tin Pei Ling

Amy Winehouse

Nicole Seah

Steve Jobs

Adele

 

Find out how South Korea, Taiwan and Thailand searched the world. 

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